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Say what your product does in one clear line
Then one sentence on who it is for and what it saves them. Keep it short enough to read in five seconds.
Why people use it
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Your first benefit
Say what changes for the person using it. One outcome per card, in the words they would use.
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Your second benefit
Keep each card to two lines. Short cards are easier to scan on a phone.
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Your third benefit
Three is enough. If you have more, keep the three people ask about first.
How it works
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Sign up
Tell people the first thing they do, and how long it takes.
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Set it up once
Describe the one step between signing up and the first result.
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Get the result
End on what they have now that they did not have before.
See it
Questions
What is Your product?
Answer in two or three sentences, the way you would explain it to a friend. Link to more detail if you have it.
Who is it for?
Name the people who get the most out of it, and say plainly who it is not for yet.
How much does it cost?
Give the price, or say when you will share it. People ask this first, so answer it here.
How do I get in touch?
Write to hello@example.com. Put your own address here and in the sign-up section below.
Be the first to try it
Leave your email and we will write when it is ready. Nothing else.